Privacy Policy

Effective Date: Jan 1, 2025
Last Updated: Jul 3, 2025

Direct Care Pediatrics ("we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://www.directcarepediatrics.com] (the "Website"). By using our Website, you consent to the data practices described in this policy.

1. Information We Collect

We may collect the following types of information when you use our Website:
a. Personal Information You Provide

• Name, phone number, email address (e.g., via contact forms or scheduling pages)
• Child’s name and age (if submitted for services)
• Any personal health information (PHI) you voluntarily provide

b. Automatically Collected Information:

• IP address, browser type, access times
• Device type and browsing behavior
• Usage data via cookies or analytics tools (e.g., Google Analytics)

2. Use of Information

We use your information to:

• Respond to inquiries or appointment requests
• Provide patient support and onboarding communication
• Improve our services and website experience
• Send updates about your care or our practice, if opted in
• We do not sell or rent your personal information to third parties.

3. HIPAA & Medical Information

If you submit personal health information (PHI) through our Website, it may be protected under the Health Insurance Portability and Accountability Act (HIPAA). We take appropriate safeguards to protect this information.
However, please note that standard contact forms and email may not be HIPAA-compliant. For secure communication, we may direct you to a patient portal or encrypted messaging system.

4. Sharing of Information

We may share your information:

• With service providers who assist in website functionality or communication (e.g., appointment scheduling, CRM, or email platforms)
• As required by law or to protect legal rights
• With third-party billing or payment processors, if applicable

5. Cookies and Tracking

Our Website may use cookies or similar technologies to enhance your browsing experience and gather analytics data. You can disable cookies in your browser settings, though some features of the site may not function properly.

6. Third-Party Links

Our Website may include links to other sites. We are not responsible for the privacy practices of these third-party sites.

7. Children's Privacy

Our Website is intended for use by parents and guardians. We do not knowingly collect information from children under 13 without parental consent.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet is 100% secure.

9. Your Rights

You may:

• Request access to your personal data
• Ask us to correct or delete your information
• Opt out of marketing communications at any time
• To exercise these rights, please contact us at the address below.

10. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have questions about this policy or our privacy practices, contact:
Direct Care Pediatrics
1434 E 9400 S STE 100, Sandy, UT 84093-2909
Phone: 385-462-6880
Email: info@directcarepediatrics.com